Available for roles & freelance

From idea to product

I shape digital products through research, UX framing, and clear interfaces — from the problem to the flows people actually use.

Selected work

Products shaped with intention

View all projects

    The path

    Why I design the way I do

    My edge isn't a style — it's a path. Code taught me feasibility. Product leadership taught me ownership. Design is where those meet.

    Anna Zheltova, Product Designer & Design Engineer
    Anna ZheltovaProduct Designer & Design Engineer
    1. Web Developer

      I started in code

      I built for the web — so I understand technical constraints, responsive behavior, and how design decisions land in production. That frontend awareness still shapes every handoff I make.

    2. Project Manager / Product Director

      Then I owned the product

      I led end-to-end delivery for a customizable B2B/B2C gamification platform — aligning founders, developers, and stakeholders from idea to launch. That experience built my product mindset: strategy before screens, systems before polish.

    3. Product Designer & Design Engineer

      Now I design how products work

      Today I turn complex ideas into scalable UX/UI — with the logic of a PM, the craft of a designer, and the technical fluency of someone who has shipped code. Design engineering is the natural next step.

    Approach

    How I work

    01

    Understand

    UX research, stakeholder alignment, and product framing. Clarity before pixels.

    02

    Structure

    Information architecture, user flows, and systems logic that scale with the product.

    03

    Shape

    Wireframes, prototypes, UI, and design systems — visual decisions with product purpose.

    04

    Ship

    Developer-ready delivery, technical constraints respected, and collaboration through launch.

    Kind words

    What clients say

    Contact

    Let's build something clear

    Open to full-time roles and focused freelance — product design, design systems, and design engineering.