Anna Zheltova

Product Designer & Design Engineer

hello@anna-zheltova.comanna-zheltova.comlinkedin.com/in/anna-zheltova

Summary

Product Designer and Design Engineer with 3+ years designing digital products (SaaS, wellness, web apps, mobile-first interfaces) and a prior Product Director / project leadership background.

End-to-end ownership: discovery and UX research framing, information architecture, prototyping, UI, design systems, motion/interaction, and developer-ready handoff — working closely with Product and Engineering through implementation.

Frontend-aware and AI-fluent: Webflow + custom code delivery, and AI-assisted design workflows (Cursor, Claude, ChatGPT, Figma MCP; AI image tools including Leonardo, Firefly, Gemini).

Open to remote product design and design engineering roles; available for B2B contract.

Professional experience

Product Designer at Self-employed

Jul 2025 – Present

  • Designed 10+ digital products for SaaS, startups, wellness, and service businesses — UX/UI strategy, scalable systems, and product thinking.
  • Ran full UX process: user flows, information architecture, wireframing, prototyping, responsive/mobile-first UI, and developer-ready specs.
  • Redesigned products and websites to improve usability, visual consistency, positioning, and conversion-focused UX.
  • Created design systems and scalable interfaces for web apps, websites, and mobile-first experiences.
  • Collaborated with founders, Product, and Engineering across 5+ countries through design, implementation, and handoff.
  • Accelerated design-to-delivery with AI-assisted workflows (Cursor, Claude, ChatGPT, Figma MCP).

UX/UI Designer at Self-employed

Nov 2024 – Present

  • Shipped production-ready responsive websites in Webflow with scalable CMS architecture and reusable components.
  • Built interaction-rich experiences (GSAP animations, custom interactions) and advanced functionality — calculators, dynamic CMS, custom frontend behavior.
  • Reduced developer dependency via end-to-end implementation: no-code plus custom code, frontend-aware delivery.

Product Director at Digitum

Nov 2022 – Jul 2025

  • Led end-to-end product delivery for customizable B2B/B2C and learning gamification platforms — coordinating design, development, priorities, and releases.
  • Aligned business goals with UX, engineering, and delivery workflows across multiple client implementations.
  • Delivered 10+ enterprise implementations; scaled adoption from 1 pilot to 15+ enterprise clients within a year.
  • Improved scalability and reduced customization time through modular architecture, reusable components, and structured product planning.
  • Launched digital initiatives including gamification platforms, analytics dashboards, web apps, and AI-driven marketing tools.
  • Owned product outcomes from problem framing through shipping — timelines, stakeholder coordination, and cross-team collaboration.

IT Project Manager at Digitum

Nov 2020 – Jul 2025

  • Managed multiple digital projects (web platforms, websites, products) end to end — planning, prioritization, and stakeholder communication.
  • Reduced delivery bottlenecks by organizing workflows between design, development, and business teams.

Core skills

Product & UX

  • Product design, UX strategy, user-centered design
  • User flows, IA, wireframing, prototyping
  • Responsive & mobile-first UI, conversion-focused UX
  • Design systems, design specs & handoff

Design engineering

  • Frontend-aware design; HTML/CSS basics
  • Webflow, CMS architecture, custom interactions (GSAP)
  • AI workflows: Cursor, Claude, ChatGPT, Figma MCP
  • AI image generation: Leonardo, Firefly, Gemini

Collaboration

  • Partnering with Product & Engineering
  • Stakeholder alignment, timelines, go-to-market readiness
  • Cross-functional delivery across 5+ countries

Tools

  • Figma
  • Webflow
  • Cursor
  • Claude
  • ChatGPT
  • Figma MCP
  • Notion
  • GitHub
  • GSAP
  • Adobe Illustrator
  • Photoshop
  • After Effects
  • Leonardo AI
  • Adobe Firefly
  • Gemini

Education

  • Master of Project Management

    Taras Shevchenko National University of Kyiv

    Sep 2020 – Dec 2021

  • Bachelor of Computer Science

    Taras Shevchenko National University of Kyiv

    Sep 2016 – May 2020

Languages

EnglishAdvanced, UkrainianNative